Press Release

Date: 20 November 2007

Launch of unique online gift list service

For those brides and grooms that are struggling to find the right wedding list service for them, the launch of a new service may provide just the answer. www.e-weddinglist.co.uk is an independent online gift service that allows the happy couple to list whatever they like. And, because e-weddinglist is not a store, guests are free to shop around for their gift, meaning that they often save money.

Brides and grooms:

can mix general gifts, charity donations, honeymoon contributions on one list
can be as specific or as vague as they like. For example, they could list ‘a large vase’ or ‘a John Rocha glass vase’.
Can manage their list online – add/delete items, print off contact list to help with thank-you cards.

Friends and family:

Are free to shop around and buy their gift from wherever they like, often saving money

The cost-saving benefit of using e-weddinglist can be seen in some research that was carried out on 18 October 2007. Choosing four products we compared prices on Debenhams, Wrapit, John Lewis, Argos and e-weddinglist (i.e. shopping around for the best price, anywhere). Here are the results:

Product	Wrapit	Debenhams	John Lewis	Argos	E-wedding list	Average Price	Saving On average
Kenwood SB256 Smoothie Maker	£39.95	£35.00	34.95	£29.99	£21.99 (if bought from Choicebrand)	£34.97	£12.98
Dyson DC18 slim all floors upright	£279.00	£299.00	£279	£229.94	£199.99 (if bought from Amazon)	£271.74	£71.75
Tefal GV7150GO Express Steam Generator	£149.95	£150.00	£149	£149.99	£99.98 (if bought from Electricshopping.com)	£149.74	£49.76
salt and pepper mill set	£24.00	£7.00	£16.00	£11.99	£7.00 (if bought from Debenhams)	£14.75	£7.75
	£492.90	£491.00	£478.95	£421.91	£328.96	£471.19	£142.23

Using e-weddinglist, the cost of buying all four products by shopping around is £143.23, compared to the average price of the four products bought from Wrapit, Debenhams, John Lewis and Argos.

The first people to sign up to e-weddinglist are full of praise for the service. Sarah Barratt, who is getting married in February 2008, says:

“I really like the fact that guests can see what we want but can still shop around for the best deal. I know that as a guest myself I don't always like the recipient knowing exactly how much I've spent but I do want to buy something that they actually want so this is a really good option. I also like that our guests are not charged extortionate admin fees or percentages, I've seen sites as high as 8% which is daylight robbery!
“We'd thought of setting up a list on our own website, but I prefer having something independent of us to manage it for us. We're also planning to ask for financial contributions to a couple of larger items, and this site will enable us to do that in a much nicer and professional-looking way than just asking for cold, hard cash.”

Penny Parrott is the founder of e-weddinglist. She explains how the service also offers a return to the traditional way in which gifts were bought for the couple:

“I wanted to create a gift list service that was not only flexible but that also put some of the joy back into the art of giving and receiving wedding gifts. As a guest, it’s so impersonal to order a gift online and then have the store wrap it and deliver it for you in a job lot with other presents. It’s so much nicer to choose a gift and to give it to the happy couple yourself.”

For more information visit www.e-weddinglist.co.uk or call Penny on 01902 851933.

-ends-

Notes to Editors:

e-weddinglist.co.uk is not a shop, nor is it an agent for other shops. It is unique in that wedding guests can shop anywhere.
e-weddinglist.co.uk features a ‘promise to buy’ system. Friends and family ‘promise to buy’ an item and that item is then removed from the list. They are free to change their mind at any time.
Any Items can be listed and other gift lists can be linked to.
The wedding list is managed online by the bride and groom, using a simple system.
Gift list cards with contact details for e-weddinglist.co.uk can be downloaded from the website for inclusion with your wedding invites if required.
Friends’ contact details can be downloaded from the website to help with writing thank you cards.
The cost of setting up a gift list is £35. It is free for friends and family to use.

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